Valleys to Coast

Building a brand that’s full of belief

Valleys to Coast Housing Association were keen to be positioned as an organisation that valued people and lead from the heart.

Valleys to Coast manage almost 6,000 homes across South Wales. Driven by a purpose to ‘provide homes where people feel happy and safe’, they required an aspirational brand identity to represent the organisation.

Research & Brand Audit, Brand Strategy, Strapline Development, Messaging and Tone of Voice, Brand Identity, Interior Design

For the housing association Valleys to Coast, the way that the repairs and maintenance arm operated was broken. The entire process from customer to company was fragmented and frustrating, thus needing a new sister company to adapt to the needs and expectations of its clientele.

The challenge

Our challenge was to create a rich, flexible brand identity that represented the organisations purpose, vision, values and behaviours.

The solution

The brand strategy was shaped around the proposition of ‘Building Belief’. Valleys to Coast values its people, trusts its people and sees the potential in those that they work with and those that they are there to serve.

We created an identity that had people at its heart. An emblem created from two fingerprints, combined to make a heart symbol, coloured to represent the valley and coastal areas of South Wales.

We partnered with Valleys to Coast to roll-out the brand identity and it’s activation and supporting campaigns across print, digital, promotional materials, exteriors and interior graphics.