LISARB ENERGY
Powering a brand for growth and investment
Lisarb Energy is a fast-growing, global renewable energy developer that offers solutions in solar, wind, marine, and hydrogen.
A repositioning exercise was undertaken to support Lisarb’s expansion into new territories and the need to present its brand to a new investor audience.
Brand Strategy, Tone of Voice & Messaging, Brand Identity, Brand Guidelines, Website Design & Development, Print Design & Production, Digital Assets
For the housing association Valleys to Coast, the way that the repairs and maintenance arm operated was broken. The entire process from customer to company was fragmented and frustrating, thus needing a new sister company to adapt to the needs and expectations of its clientele.
The challenge
Our challenge was to reposition Lisarb, establishing its purpose, mission, and values, which would then influence a consistently clear message across all communications. The goal of this exercise was for Lisarb to be able to engage a more commercial audience, potential investors, and partners.
We needed to elevate Lisarb's position and brand presence in a crowded and fragmented sector. We developed a brand identity that would be respected and remembered by large organisations and collaborators, such as Santander, T-Mobile, and Micropower (Tesla Energy Technology).
The solution
Through a series of brand workshops, research, and insight-gathering, we were able to uncover and define what Lisarb stood for, what it represented, and its positive impact. Following a series of messaging workshops, we also defined a value proposition for Lisarb and a messaging framework to guide the brand identity and assist with stakeholder communications.
Developing the Brand Identity
The Lisarb icon forms the foundation of their visual identity. It symbolises their agility, working responsively and quickly, day and night. Inspiration was also taken from the mythology of 'Kuat', the sun god for the Mamaiurans, an Amazon Indian tribe that lives in Brazil.
The Lisarb brand identity provides distinction and flexibility. A visual and verbal toolkit has been created to guide and support content touch points such as whitepapers, investment decks, shareholder reports and industry insights.
The solution
Through a series of brand workshops, research, and insight-gathering, we were able to uncover and define what Lisarb stood for, what it represented, and its positive impact. Following a series of messaging workshops, we also defined a value proposition for Lisarb and a messaging framework to guide the brand identity and assist with stakeholder communications.
Find out more
If you’d like to learn more about how we collaborated with the team at Lisarb Energy to move them to a better place, feel free to get in touch.
We’re passionate about collaborating with brands that are working towards a net zero world. If you think we could help you, we’d love to chat.
Call us on: 01443 237717
Email us: whistle@brightcollie.com
It has been a pleasure working with Bright Collie. They understood our business needs and created a brand identity that hit the spot, they then built our website to reflect it. Our website is effective and much more authentic because of Bright Collie”
Jamie MacDonald-Murray – Chairman