EQUANTIIS
Challenger brand with
stand out results
Keen to be positioned as a challenger brand within the corporate consultancy sector.
Equantiis required a brand redesign and new website to enhance client perception and generate leads for the business. Achieved a 100% ROI within six weeks of launch.
Brand Strategy, Rebrand & Brand Identity, Messaging & Tone of Voice, Website Design & Development. Brand Toolkit
For the housing association Valleys to Coast, the way that the repairs and maintenance arm operated was broken. The entire process from customer to company was fragmented and frustrating, thus needing a new sister company to adapt to the needs and expectations of its clientele.
The challenge
The traditional consultancy model doesn't work anymore - Equantiis believe that consultants should be commissioned based on their results and not on a typical day rate. We partnered with the team to support them with these key challenges:
A. To elevate the brand perception of Equantiis in line with the high calibre of work carried out by the consultants.
B. To enable lead generation through an engaging website and CRM integration.
The solution
Partnering with the team at Equantiis to define and elevate their brand positioning through a series of working sessions. Developing a creative narrative that would resonate with Equantiis's target personas.
Using the double dots from the existing logo we developed a set of creative assets that represent Equantiis's journey and interaction with thier clients. To symbolise the detailed approach and processes the journey lines never follow a straight, linear path. A series of isometric illustrations and icons were built to create ecosystems to portray the challenges in the core sectors that Equantiis specialise in.
Amazing! We absolutely love the branding and the storytelling behind it. Thank you so much for turning this around so quickly ready for our internal launch.
Laura Morris – Head of Communications & Engagement
Find out more
If you’d like to learn more about how we collaborated with the team at Equantiis to move them to a better place, feel free to get in touch.
We'd love to chat if you’re an Educational Services brand that needs to evolve and is keen to get ahead of the flock.
Call us on: 01443 237717
Email us: whistle@brightcollie.com